A new chapter begins as the global airport spa leader introduces Be Relax Suites and a combined Spa & Suites concept debuting this year.
Be Relax, the world’s most awarded airport spa brand, announces a strategic evolution of its business with the launch of Be Relax Wellness, an expanded wellness group that brings together its iconic spa experiences, new premium suites, and its established range of travel wellness products.
From Transit Point to Wellness Destination
We have entered the era of wellness-first travel, where the journey is defined not just by the destination, but by how deeply well you feel along the way. Today's travelers demand a higher standard of care—from immersive and sensory experiences to amenities that nourish body and mind. "At Be Relax, we believe that the journey begins the moment you enter the terminal," said Frederic Briest, founder and CEO. "With Be Relax Wellness, the airport is no longer just a transit point—it is a world-class wellness destination." The Be Relax Wellness umbrella now encompasses three distinct offerings:
- Be Relax Spa – the trusted in‑terminal spa sanctuary recognized worldwide for specialized treatments targeting travel fatigue
- Be Relax Suites – a new premium concept offering private suites built for true sleep, deep rest, and quiet productivity
- Be Relax Essentials – a long‑established, award‑winning line of travel wellness products and devices designed in Pari, enabling travelers to extend the wellness experience long after they leave the airport.
With Be Relax Wellness, the airport is no longer just a transit point—it is a world-class wellness destination.
Frederic Briest, founder and CEO of Be Relax Wellness Group
Introducing Be Relax Suites — The Airport’s True Sleep & Recovery Haven
Be Relax Suites marks a major expansion of the brand’s capabilities and redefines what comfort in transit can look like. Designed as private “nests” inside the terminal, the Suites offer hotel‑standard rest and complete tranquility—going far beyond the typical lounge or rest zone. Each suite features:
- A real bed with high‑thread‑count linens
- Soundproofed, cocoon‑like architecture
- Adjustable lighting and premium air purification
- A work desk and full device connectivity
- Optional showers, healthy snacks, and wellness accessories.
"We provide true comfort, not just convenience," continued Frederic Briest, "Whether for business travelers who need privacy and productivity, long-haul passengers seeking real rest, or connection travelers wanting to reset in limited time—Be Relax Suites ensures travelers don't just get through the airport. They leave feeling renewed." The first Be Relax Suites location will open this year in North America, introducing a new level of privacy and comfort to travelers seeking true rejuvenation between flights.
A First-of-Its-Kind Combined Spa & Suites Concept Launching in Asia
Be Relax Wellness will also debut a pioneering dual offering: Be Relax Spa & Suites, merging active restoration with passive rest in a seamless journey from treatment to recovery. This first Spa & Suites location will open this year in Asia, setting a new global standard for airport wellness and offering travelers the convenience of both private suites and expert spa services in one thoughtfully designed environment.
Be Relax Essentials — Extending Wellness Beyond the Terminal
As Be Relax Wellness expands its offerings, the company continues to elevate one of its well-established pillars: its long‑trusted product line, now recognized under the refreshed brand Be Relax Essentials. These products are not new—they are long‑established, award‑winning favorites designed in Paris and developed to the highest standards, with passenger comfort and well‑being at their core. Under the Be Relax Essentials name, this internationally recognized collection of massagers, beauty devices, and travel comfort accessories continues to bring professional‑grade wellness to every stage of the journey.
About Be Relax Wellness
Be Relax Wellness is the airport industry’s leading wellness group, combining spa treatments, private rest suites, and expert‑designed products to help travelers relax, recharge, and restore. With a global presence across major international airports and a legacy of award‑winning innovation, Be Relax Wellness is redefining how the world experiences travel—making well‑being accessible from the moment passengers’ step into the terminal.
